Hey gang, so I’m only a week late in getting up my report from the Open Runway event held by Spreadshirt in Berlin. What’s a week between friends though huh? Friends being a big highlight of the day itself as I got to hang out with my friends (and former colleagues) from Spreadshirt, Guillaume from LaFraise and my new friend Andy from HYA who I met in the flesh for the first time after we’ve been mailing back and forth for a good few years now. His report is also now online.
So what was the day actually like? A big success I’d say. I was concerned we wouldn’t get enough people to take some time out of their Sunday and drop by, especially press to wait at the end of the runway and give the participants that real model feeling. I needn’t have worried there was a nice crowd and plenty of journalists and press there.
I made a little video tour, which shows you round
So that should give you a good feel for the location. How about the 50 or so ordinary folk and local Berlin t-shirt labels that came to take part? Let’s have a lookie….
Then I’m sure you want to see the ending when everyone came back out for one last turn. So this is the one minute long cheats view of the Open Runway
I would now like to apologize for my thumbs and fingers, which dream of stardom and like to sneak into frame. Filming one handed whilst holding upright a board with your spare hand is tricky, or at least I make it tricky.
I also maxes the remainder of my SD card taking photo’s of everything, there’s tons of shots here in this handy flickr gallery.
So in conclusion it was a very fun day out in the sunshine promoting t-shirts as an art form and talking to people who also care passionately about them, or more the self-expression they offer. Which is a very fun way to spend a day so thanks to Spreadshirt for hosting it and I hope you had fun in the buildup with all the contests. Always a difficult job to promote online, as its a Sunday and Fathers Day in the US and UK I still think we did a good job of growing its reputation and next year lets see what we can think up to get the word out yet further!