You can always count on Imaginary Foundation to release the latest and greatest innovations in the humble art of t-shirt design, and their latest collection is no exception.
Sublimation printing has been around for a while, but sublimated tees are still a rare sight. It’s used to produce full-color, high-resolution prints across the entire breadth of a shirt. The process does cost more than traditional screenprinting — not to mention most brands will never have a need for it — which is why you don’t see it that often. If there is any brand that’s a perfect fit for sublimation printing, though, it’s definitely Imaginary Foundation.
IF already manages to achieve stunning images with just traditional screenprinting. In their latest release, they dial up their trademark surreal style with more color, more detail, and more size. All of the designs fill the entirety of the shirts with color, including the backs, which I love — most brands with sublimated tees leave the back blank to save on costs. I feel that if you’re going to go with such a flashy print, you should go all the way so the entire piece looks complete; it looks incongruous when one side is all-color, and the other is just plain white. It’s great that IF thought of this, even if it means the shirts are more expensive.
My only qualm is that the front and back prints are exactly the same. I guess some kind of print is better than nothing, it just looks kind of strange.
All of the tees are 100% polyester and come in unisex sizes XS-XL. (For some reason the XS sizes are listed as “Sublimation” in the drop-down.) They cost $39.00 each. Click the “View Detail” links on each product page to check out some model photos (including female models wearing the XS) and some important notes on printing imperfections.
Personally, I like these shirts more for the art and technique than as actual shirts. The designs are top-notch as always, and the printing looks amazing, but they’re just too flashy for me. If they offered “Day” in a tank top form, though, I’d be all over that in a second.
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