Deep apologies to the kind folks at Danse Macabre — I’m a little behind on Exclusive Deals because I’ve been busy wrapping up the unofficial midterm test/project weeks at my college.
Danse Macabre is a UK indie brand which unfortunately doesn’t feature that much personal information about the company on their website. On their Facebook, they go into more detail:
- A company formed by two inspired friends in the sunrise of March 2009, we’re now finally finding our feet. With cheaper prices than your average internet-born clothing label, we’re guaranteed not to rip you off. We’re not here for the profit or the fame, purely just to see kids wearing the ideas we have come up with over the past two decades. By learning from our mistakes, 2011 is going to be an explosive year for Danse Macabre, and we hope to take you all with us.
They seem to have made quite a name for themselves since launching, as they boast over 3,000 fans on their page! Not bad. Anyway, onto the clothes themselves!
You’d expect a brand with the word “macabre” in it to be all horror-y and gory, but Danse Macabre actually strays away from that, instead sticking with a simple and classic black-and-white palette and a more mature look — more haunted Victorian manor, less exploding skulls with eyeballs shooting from their sockets. This really neat logo tee is about the closest Danse Macabre gets to the horror style, featuring the spidery letters of Michael Shantz. This is a great example of what a text-only logo tee should look like (assuming the brand is aiming for an artistic look, as opposed to the more straightforward, commercial streetwear look) — the text stands up on its own as a graphic design in its own right. It also suits the brand’s spooky name, which is another thing; a lot of brands aiming for the horror/hardcore scene art style combine that look with brand names (not going to name names) that frankly make the entire package look silly. I appreciate that Danse Macabre chose a name that matches their overall style, which is dark but elegant — the very sense you’d get from the words “dance macabre.”
A perfect example of the “dark but elegant” look can be found in the “Natasha Khan” tee, which stars the eponymous British singer. A lot of tees which feature young women on them tend to go down the sexy/raunchy/kind of trashy route, so it’s refreshing to see Danse Macabre go with something a little classier, though not without its own sensuality. I love how Natasha’s white skin and clothing stand out against the dark background — there’s some really lovely photography here. The DM logo in the background simultaneously adds a smidge of texture and ties the otherwise unrelated image to the rest of the line.
If you like these tees, take heart! You can save an additional 15% off Danse Macabre’s already pretty damn cheap prices (£14) with the flatteringly-named coupon below.
Coupon: TEEJUNCROOLZ for 15% off
Store: Danse Macabre
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