It’s always my pleasure to help promote good clothing companies that don’t seem to get a lot of attention on tee blogs. I had no idea New Standard existed until I received an e-mail from them asking us to check out their site. Upon doing so, I discovered a wealth of really attractive tees that most definitely deserve their spot in the limelight. Thus, this post!
New Standard works to promote artists and their work through t-shirts — something a lot of sapling tee labels try to do. It never gets old, though, unlike certain other t-shirt site ideas (”cough*designcontests*cough*) because each “artist label” is different in the style they prefer, and the artists they hire (usually). New Standard’s tees don’t revolve around a certain style or theme, and instead features a multitude of artists, each with their own unique ideas and look. If you’re interested in learning more about their designers, I recommend checking out this page, which lists their names and profiles in a periodic table of elements!
The “Macau Street” shirt immediately caught my eye for its striking depiction of a crowded city street in Hong Kong. I have a special weakness for photo tees, and the use of perspective on this one is just fantastic. I’m particularly fond of the decision to keep the poster red, which accentuates the natural focal point created by having it at the end of the street. The only thing I’m iffy about is the gradient on either side of the photo, as it looks kind of awkward when worn. Also available in a v-neck!
“Boss Monkey” by Philip Tseng goes in a different direction with a fun, quirky graphic. I like the contrast between the photo and graphic elements, as well as the soft, muted colors. I like how the monkey is covertly holding a banana behind is back along with office supplies. Very cute.
Tang Yau Hoong is a well-known name in the t-shirt world, and he brings his creative genius to New Standard in the form of “Keep Running.” This kind of design usually doesn’t appeal to me all that much, but I couldn’t help but be charmed by the simple but clever visual joke here. The lines simultaneously make up the shape of running legs and a lightbulb. I like the subtle texture in the lines and the dirt underneath the figure, as well — it helps add a bit of extra character to the design.
Like what you see? You should. You can save $5 off any New Standard tee with our exclusive coupon, too! Just scroll down a bit to see it.
Coupon: tee5 for $5 off
Store: New Standard
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