The new project from Million Dollar Homepages Alex Tew is up, its called Pixel Lotto. I’m incredibly jealous of Million Dollar Homepage. I think when I first found it he’d sold 5 blocks and I watched it every few hours/days until he hit the 20k mark when I couldnt look at it anymore, the jealously was just too great.
Pixelotto is a turd. Don’t get me wrong it will be huge and make a lot of money, but its still a turd. It doesnt actually matter though, the amount of press his next venture was going to get it could of actually been nothing more than the sale of a turd on ebay and would still have made $1m. Yeah I know, I’m still jealous and bitter and that has something to do with my savage review of pixelotto but I think there is some substance to it as well. Here goes:
1) Its almost exactly the same idea. In the same way that Guy Ritchie reshot Lock, Stock with Brad Pitt and called it Snatch, Pixelotto is 99% built on the success of MDHP. I really hoped he wouldnt be a one trick pony.
2) Before in MDHP you encouraged the visitor to explore the ads and be curious about which casino clicking one the ads would take you to. Now you are rewarding the visitor for clicking as many as possible. Who wants that kind of traffic? Who wants their site to be spammed with a million clicks by visitors that stay for 0.1sec. Yeah your getting traffic, but its not good traffic.
3) The whole thing is massively open to abuse. How long before someone scams this thing and automates the process? For just $1 it will open an account and click every ad for you. It was simplicity which drove MDHP. The simplicity of the idea, it was perfect, flawless. This isn’t original, these kind of online lotteries have existed for years.
4) Its not even a one-off, if you the read the t&c’s this is just round one. The whole things starts when they hit $1m or in 12mnths. Its not a prime piece of internet space, I mean its well worth the investment maybe for this round but the USP has gone.
What does everyone else think?


